Doing old things better & doing brand new things. Always seemed to go together in some way. I want them both. When I was a youngster, the NFL was still drink

Doing old things better & doing brand new things. Always seemed to go together in some way. I want them both. When I was a youngster, the NFL was still drinking Kool-Aid. Just like all the college teams, except one. They had this exclusive high-performance drink that made other teams jealous. Scoring upsets could sometimes be blamed on the beverage, so they ended up having to share it. And release it commercially, it flew off the shelf. By the time I got to the University, they had really doubled down on the innovation thing seriously every year. It was more crowded than ever and from day one I felt a certain particular pressure I've never forgotten. We were supposed to invent something new, or new ways of making the same old stuff. There had been a very strong trend in many ways which could make it more likely for the next Gatorade to be invented. They were going to flunk the vast majority, sheesh, they were going to need to test all the students to find that kind. Now I see that brand new things are much less common mainly due to limited opportunity, but doing old things better is how you maintain readiness for that kind of opportunity.