To peddle my own writing on this point: > The reason we do anything is because of emotions. It’s the first brain we have - the limbic system - and it’s the fir

To peddle my own writing on this point: > The reason we do anything is because of emotions. It’s the first brain we have - the limbic system - and it’s the first brain we must satisfy. Only after does the prefrontal cortex kick in for any kind of decision-making. The rational part comes second. Daniel Kahneman calls these System 1 and System 2, respectively, but more colloquially they’re called the lizard brain and the monkey brain. This doesn’t mean that we should ignore the facts. But it does tell us that any message devoid of emotional content will be absolutely ineffective in changing our behavior. It’s not what our brains evolved for. If we want to change our behavior, for better or for worse, we need to satisfy that first brain. https://alexpetralia.github.io/epistemology/2018/11/01/communicating-effectively.html https://alexpetralia.github.io/epistemology/2018/11/01/commu...