It reminds me of a talk by Doug Rushkoff (im pass-phrasing here, I dont remember exactly) "The more magical the medium, the more compelling the message... ...

It reminds me of a talk by Doug Rushkoff (im pass-phrasing here, I dont remember exactly) "The more magical the medium, the more compelling the message... ...the less we understand about how the message is getting to us, the more compelled we are to believe it. Just like the priest giving a wafer that turns into a body, my god it must be true. The technology keeps it magic. ... how do you remystify the demystified technology?! windows! how do you install software in windows? with the wizard, why did they pick the wizard as the metaphor? because its mysterious, weird hocus pocus, don't look behind here. to install software you need the wizard, not the helper, not the friend. The Wizard, might as well be the priest."