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This reads to me as a B2B play. Discord's customers are those Twitch broadcasters, who give "flairs" and other digital goods to their customers ("subscribers")
by cbhl 6y ago
This reads to me as a B2B play.
Discord's customers are those Twitch broadcasters, who give "flairs" and other digital goods to their customers ("subscribers").
- alchemism 6y agoI would say its more organic than intentional, but many streamers encourage fans to join a Discord if they have one, as a higher level of engagement. A chat channel is 'sticky' whereas the chat linked only to a broadcast is ephemeral.