To paraphrase the only real rule in another famous sport: "The winning player shall be the first player that wins." If you are the top of any sport, there's mo

To paraphrase the only real rule in another famous sport: "The winning player shall be the first player that wins." If you are the top of any sport, there's money, fame, groupies, etc. There's a real incentive to do it. Moreover, the audience wants to see superhumans and world records broken. To paraphrase Futurama about women's basketball "good fundamentals, but can't dunk". The governing bodies of all pro sports look the other way.