3 ms·
Interesting product. I worked on a web-based LMS (not Blackboard) for several years. The trick with this market is finding a way to squeeze out a profit. There
by gamble 18y ago
Interesting product. I worked on a web-based LMS (not Blackboard) for several years.
The trick with this market is finding a way to squeeze out a profit. There's a very limited amount individual teachers are willing to spend, but selling to districts is a major undertaking - think dedicated salespeople working for a year or more on each account. They don't much like small companies either.
The other big issue is legacy system support. Districts won't buy a LMS that doesn't integrate with their student information system, which is unfortunate since the SIS vendors jealously guard access to their walled garden. (They all have their own LMS products now and don't want their customers buying yours.) We poured man-years into this problem and only covered a tiny subset of the products out there. It's a huge potential morass.
Pretty much everyone working in this field recognizes how bad the products are, but not always the reasons. The users - teachers and students - don't have much input into the decision-making process. Endless sales cycles ensure high prices, and that means the decisions are made by administrators at the district office who never come anywhere near the software. It takes years to make a dent in this market.