According to https://www.snopes.com/fact-check/keeping-tab/ https://www.snopes.com/fact-check/keeping-tab/ - no. > In 1962, Coca-Cola launched a crash program

According to https://www.snopes.com/fact-check/keeping-tab/ https://www.snopes.com/fact-check/keeping-tab/ - no. > In 1962, Coca-Cola launched a crash program code-named “Project Alpha” to develop a competing diet cola [to Royal Crown's Diet-Rite Cola] and bring it to market in less than a year. The goal was to produce a low-calorie cola drink using saccharin and cyclamates instead of sugar while avoiding the typically unpleasant aftertaste that plagued other diet sodas. Coca-Cola met its goal with the introduction of TaB in May 1963, a diet cola advertised with the slogan “How can one calorie taste so good?