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Likely, I just recall one aunt who drank this exclusively and the cans of Tab were all hers. It was my first taste of a sugar free soda and she had nothing to f

Likely, I just recall one aunt who drank this exclusively and the cans of Tab were all hers. It was my first taste of a sugar free soda and she had nothing to fear from us after we each were given a glass. For the most part in the early seventies soda was a treat unlike today where I swear it replaces water for some people. lets just say its an acquired taste and note that diet soft drinks did not have the selection there is today

dkdbejwi383 6y ago
What is the flavour? Is there something it can be compared to?
- bbarnett 6y ago
  Yes. Take a tea bag. Use it 10 or 20 times to make tea. Once done, leave it damp to collect mold, dirt, fungus. After, once dried, clean it with bleach in an attempt to kill the mold, fungus, and other such things. Now quickly, with the bleach still dripping from it, run tepid water through it. Add brown food colouring. I'm not sure, but this seems to be what Tab is.
- jfengel 6y ago
  It's a cola, and its flavor overlaps heavily with Diet Coke; indeed, it was Diet Coke before Diet Coke. The flavor profile was tweaked around the saccharin sweetener they had to use when it was introduced. The flavor difference is on par with the difference between Coke and Pepsi: real and detectable, but all pretty much the same if you're not paying attention. Especially since Tab no longer uses saccharin alone.
derbOac 6y ago
"Though Diet Coke all but eclipsed Tab, the beverage company kept the throwback brand alive. The reason was customer relations. Tab fans were relentless, calling Coca-Cola headquarters and signing petitions if they couldn’t find their soda. 'We want to make sure those who want Tab get Tab,' Douglas Daft, Coca-Cola’s then-chairman and chief executive said in 2001, when Tab’s market share had fallen below 1%. 'It shows you care.' " Sweetened with saccharine, described as having a metallic aftertaste. I have had it but it's been awhile and I don't recall it well. My sense of the fan base is similar to what is mentioned in the article, that it had sort of a cult following. I'm surprised the company stuck with it so long. It makes me wonder if there's some genetic studies of taste preference it might have inspired.

dkdbejwi383 6y ago

What is the flavour? Is there something it can be compared to?

bbarnett 6y ago
Yes. Take a tea bag. Use it 10 or 20 times to make tea. Once done, leave it damp to collect mold, dirt, fungus. After, once dried, clean it with bleach in an attempt to kill the mold, fungus, and other such things. Now quickly, with the bleach still dripping from it, run tepid water through it. Add brown food colouring. I'm not sure, but this seems to be what Tab is.
jfengel 6y ago
It's a cola, and its flavor overlaps heavily with Diet Coke; indeed, it was Diet Coke before Diet Coke. The flavor profile was tweaked around the saccharin sweetener they had to use when it was introduced. The flavor difference is on par with the difference between Coke and Pepsi: real and detectable, but all pretty much the same if you're not paying attention. Especially since Tab no longer uses saccharin alone.

derbOac 6y ago

"Though Diet Coke all but eclipsed Tab, the beverage company kept the throwback brand alive. The reason was customer relations. Tab fans were relentless, calling Coca-Cola headquarters and signing petitions if they couldn’t find their soda. 'We want to make sure those who want Tab get Tab,' Douglas Daft, Coca-Cola’s then-chairman and chief executive said in 2001, when Tab’s market share had fallen below 1%. 'It shows you care.' " Sweetened with saccharine, described as having a metallic aftertaste. I have had it but it's been awhile and I don't recall it well. My sense of the fan base is similar to what is mentioned in the article, that it had sort of a cult following. I'm surprised the company stuck with it so long. It makes me wonder if there's some genetic studies of taste preference it might have inspired.