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I'm curious what they do in revenue and it's not listed anywhere. Here's a first stab: Surveymonkey did $45m in 2009 revenue with 20m monthly uniques which is
by nabraham 15y ago
I'm curious what they do in revenue and it's not listed anywhere. Here's a first stab:
Surveymonkey did $45m in 2009 revenue with 20m monthly uniques which is $2.25 yearly for 1 monthly visitor. Wufoo does about 1.5m in monthly uniques which is about $3.5m/yearly revenue.
On revenue comps, if we assume 5x-10x multiples, the purchase price implies a $3 to $7m/yr.
Based on the $30 plan being most popular, and 10% of users in the most expensive plan, I'm assuming a blended $52/mo or $624/yr per subscriber. With our $3m to $7m revenue range, that implies 5k to 11k paid users. With a 5% conversion from free to paid, that is about 100k to 200k free users. Which implies a 6%-12% visitor to registered user conversion based on their 1.5m visitors/mo. Seems like in the range!
Finally, for returns, PG and Buchheit invested 100k for 10% (mixergy interview), and YC took 7%. So assuming a 20% option pool, and net of the angels, the 3 founder got $22m or about $1.5m/year.
- speby 15y agoInteresting. I show 10.5M-ish monthly uniques to SurveyMonkey, as of March 2011: http://siteanalytics.compete.com/surveymonkey.com/ http://siteanalytics.compete.com/surveymonkey.com/ Where did you get the 20M uniques from?
- nabraham 15y agoProbably a bad source: http://gorumors.com/crunchies/how-big-is-surveymonkey/ http://gorumors.com/crunchies/how-big-is-surveymonkey/
- ericd 15y agoKeep in mind that Compete is almost always laughably wrong.
- omarchowdhury 15y agoIt's usually under-estimates more than it over-estimates, at least for US traffic.
- nabraham 15y agoAlso interesting: they do $200,000 in payments a day, which is $73m/yr, from which they generate no revenue. If the merchant fee is 2.9% and wufoo gets a .5% referral fee, that's another $3m/year in revenue, which is still in our $3m-$7m range.