You can market your end results as an old thing, but if it's ever the case that you aren't introducing a thing new to that market, you have a speculative hot po

You can market your end results as an old thing, but if it's ever the case that you aren't introducing a thing new to that market, you have a speculative hot potato, not a good business. If the neighborhood already has five boba shops, the sixth one that opens is facing a lot of competition. Which in some respects doesn't mean you have to be innovative at any point, just well timed and positioned. Underserved niches often love "more of the old stuff" if it brings back something they thought was lost. And bringing back the old stuff can be a gamble just as much as doing a groundbreaking thing; in that case, having a way of doing it better is a great derisk.