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I just looked for the announcement video and it felt very bad that the CEO pronounced Dacia wrong so many times in 4 minutes: https://www.youtube.com/watch?v=I

I just looked for the announcement video and it felt very bad that the CEO pronounced Dacia wrong so many times in 4 minutes: https://www.youtube.com/watch?v=IUwmEXtMYGQ https://www.youtube.com/watch?v=IUwmEXtMYGQ At the same time I hope it will be successful on the market.

Symbiote 6y ago
Plenty of companies adapt the pronunciation of brands according to different markets or changing fashions. Porsche has one syllable in Britain, Nissan has a short "i" in Britain but a long one in the USA, Skoda has lost its Š, etc.
- starfallg 6y ago
  Nissan is pronounced Nis-san in Japanese so I would take that (with a short i) as the "correct" pronunciation.
  - kwhitefoot 6y ago
    The British pronunciation doesn't separate the two syllables in the way that is implied by Nis-san. There is only one s sound in the British English. But I know almost nothing about Japanese so I'm not sure if the Japanese is different.
    - starfallg 6y ago
      Maybe more accurately Ni-SAN as the 's' is quite silent in the first syllable and the stress is on the second. But to be honest, I don't think there is that much difference in pronunciation here in the UK compared to the US and they are both not that far off from the Japanese pronunciation.
- AdrianB1 6y ago
  Dacia is the former name of the country before it was conquered by the Roman empire. It is not a matter of fashion to "adapt" how to correctly pronounce it.
  - Symbiote 6y ago
    Everything is a matter of fashion when the marketeers are in control of the publicity. The original Latin pronunciation would be "Da-kia", and the current English pronunciation for the region has a soft C "Da-si-a".
- xiphias2 6y ago
  Dacia is targeting Europe with this car, but it's not planning a British version. Maybe in Britain and US it's not important, but in Eastern-Europe we at least are trying to be respectful with other nations by not changing the pronounciation of the brands too much (also we would just laugh at somebody who doesn't know how to pronounce Porsche correctly). I'm not from Romania, but I haven't ever heard this brand mispronounced in my country. I personally try to learn a bit of the local language everywhere I travel at least on a very basic level (maybe just a few words), and usually people appreciate it.
  - Symbiote 6y ago
    "Respectful of other nations" and "just laugh" don't go together. You probably can't pronounce my first name, surname or hometown, but I won't laugh. In any case, I'm not defending the practise, just explaining it. The marketers don't care at all about respect, unless (or until) that increases sales.
    - xiphias2 6y ago
      One is done by adults, the other are by children (I remember even 7 year old classmates collecting cards with cars on it). These car brands are just part of the culture independent of age. If you weren't ever laughed at / shamed at in high school, consider yourself lucky, it's not a good feeling.

Symbiote 6y ago

Plenty of companies adapt the pronunciation of brands according to different markets or changing fashions. Porsche has one syllable in Britain, Nissan has a short "i" in Britain but a long one in the USA, Skoda has lost its Š, etc.

starfallg 6y ago
Nissan is pronounced Nis-san in Japanese so I would take that (with a short i) as the "correct" pronunciation.
- kwhitefoot 6y ago
  The British pronunciation doesn't separate the two syllables in the way that is implied by Nis-san. There is only one s sound in the British English. But I know almost nothing about Japanese so I'm not sure if the Japanese is different.
  - starfallg 6y ago
    Maybe more accurately Ni-SAN as the 's' is quite silent in the first syllable and the stress is on the second. But to be honest, I don't think there is that much difference in pronunciation here in the UK compared to the US and they are both not that far off from the Japanese pronunciation.
AdrianB1 6y ago
Dacia is the former name of the country before it was conquered by the Roman empire. It is not a matter of fashion to "adapt" how to correctly pronounce it.
- Symbiote 6y ago
  Everything is a matter of fashion when the marketeers are in control of the publicity. The original Latin pronunciation would be "Da-kia", and the current English pronunciation for the region has a soft C "Da-si-a".
xiphias2 6y ago
Dacia is targeting Europe with this car, but it's not planning a British version. Maybe in Britain and US it's not important, but in Eastern-Europe we at least are trying to be respectful with other nations by not changing the pronounciation of the brands too much (also we would just laugh at somebody who doesn't know how to pronounce Porsche correctly). I'm not from Romania, but I haven't ever heard this brand mispronounced in my country. I personally try to learn a bit of the local language everywhere I travel at least on a very basic level (maybe just a few words), and usually people appreciate it.
- Symbiote 6y ago
  "Respectful of other nations" and "just laugh" don't go together. You probably can't pronounce my first name, surname or hometown, but I won't laugh. In any case, I'm not defending the practise, just explaining it. The marketers don't care at all about respect, unless (or until) that increases sales.
  - xiphias2 6y ago
    One is done by adults, the other are by children (I remember even 7 year old classmates collecting cards with cars on it). These car brands are just part of the culture independent of age. If you weren't ever laughed at / shamed at in high school, consider yourself lucky, it's not a good feeling.