This post is missing a possible reason for this acquisition. Yahoo has their connected TV platform, right now they're just rolling out "broadcast interactivity

This post is missing a possible reason for this acquisition. Yahoo has their connected TV platform, right now they're just rolling out "broadcast interactivity" where you can have an app on your TV and iPad and mobile device sync'd to the TV broadcast. The way they are doing this is via audio fingerprinting, exactly what intonow has a bunch of IP in. This isn't just Yahoo all the major CE players doing Connected TV apps and widgets are looking to get into these technologies. Think "popup" ads on your TV because they can recognize the ad that's currently playing on your TV. Woot!