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Also known as sustaining innovation vs disruptive innovation. When you’re embedded in a technology or business it’s harder to come up with something totally ne
by altacc 6y ago
Also known as sustaining innovation vs disruptive innovation.
When you’re embedded in a technology or business it’s harder to come up with something totally new, your perspective is often limited by your situation (everything is a nail when you have a hammer). As something brand new can also be damaging to the current business model, it feels uncomfortable.
Often you need somebody with the right mix of experience and independence (plus enough capital) to create something truly disruptive.
- xmprt 6y agoIs that what happened to Kodak? They were over reliant on developing film sales that they didn't want to invest in digital camera technology and then were left in the dust when it inevitably because mainstream.
- altacc 6y agoIt seems so. They played a major role in pioneering the technology but couldn't see or leverage it's potential. The reaction inside Kodak was to try to suppress and ignore the technology and hope it would go away and not affect their existing market. Other companies have successfully tried that but Kodak obviously made the wrong decision and paid the price.