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Social media platforms are mature enough that half hearted efforts like Google’s won’t work. But tiktok and Snapchat work. You know: real sustained efforts. In

Social media platforms are mature enough that half hearted efforts like Google’s won’t work. But tiktok and Snapchat work. You know: real sustained efforts. Instagram launched 9 months before google plus. That should give you an idea of the landscape that google operated in. Instagram— with 13 employees at acquisition in 2012– works. Google isn’t a determiner of what works. They’re one of the laziest implementers of new services/startups.. they literally throw something out there and try to coast off their name. In markets where the customers are mostly satisfied, lazy stuff like that doesn’t create a winning product.

trident1000 6y ago
Sometimes a narrow lane is found in social media in general, but I would argue the competition is still minimal or non existent for crossing lanes. For instance Twitter and snapchat and Tiktok are very different. I view the social media landscape as an oligopoly rather than monopolistic and they rarely cross into each others territory. Also the rate of new meaningful competitors just is not occurring fast enough when a democracy like the US has elections every 4 years. Theres a mismatch in competitor lane crossing and the rate at which democracy operates. Theres been what...2 or 3 major new social networks with limited scope that dont really compete with each other in 20 years on the western side? Its just not enough to make an impact and give people choice especially as we see them act in tandum.