Totally OT: I wanted to read the article but the constant moving items on the right column and the whack-a-mole game to add them to adlbock got me off the site.

Totally OT: I wanted to read the article but the constant moving items on the right column and the whack-a-mole game to add them to adlbock got me off the site. Oh, wait there's a reader mode I forgot to try. /rant