The problem of data confusion you describe is resolved by replacing management. That’s not an engineering issue that requires new technology (consider the sourc

The problem of data confusion you describe is resolved by replacing management. That’s not an engineering issue that requires new technology (consider the source of social power for author; selling technology). That’s an engineering issue that needs new engineering management who don’t enable wasting company resources making incompatible APIs in the first place. We already did the monolithic DB design, I used to name those hosts “ocean”. And we already know the math. “Data lake” is just more jargon by a salesman to obfuscate peddling the same old abstraction, and wow fresh grads with new words for hyping the same old habits. While not the author of this piece, Bezos is quoted as pointing out how circular social behavior is. What do you think the odds of this author being on a similar page? Have humans evolved much in 100 years? Or does the con simply get rewritten for the next generation to hide a simple truth? What’s keeping people going in this circle isn’t logistical necessity. It’s us.