His quote was: > Is there any evidence that the vast amounts of clicks and user interactions companies have been collecting are worth anything at all? And for

His quote was: > Is there any evidence that the vast amounts of clicks and user interactions companies have been collecting are worth anything at all? And for the huge majority of companies, it is not. Even many 1B+ dollar companies. Most value produced by businesses still could exist with boring ETL or BI concepts that have been around forever, because the hardware powering it is so fast. Many if not most of those businesses probably would be better off. So yes, companies blow a lot of money on stuff with questionable ROI. I don't discount your experiences and that there are cases where the complexity might have a payoff. But honestly, we've seen periods of excess complexity and waste in software before: it's the norm.