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David Skok of Matrix Partners has blogged comprehensively on this topic: http://www.forentrepreneurs.com/ http://www.forentrepreneurs.com/ The content may seem
by mctavjb9 15y ago
David Skok of Matrix Partners has blogged comprehensively on this topic: http://www.forentrepreneurs.com/ http://www.forentrepreneurs.com/
The content may seem obvious, but how many startups can you think of that have utterly failed to achieve LTV > CPA?
- DanLivesHere 15y agoMy first startup totally misunderstood the concept in reverse fashion -- we miscast the definition of "customer," and therefore thought our LTV was tiny when it was actually huge, and focused our acquisition paths incorrectly. That's why I think about ideas in these terms so much.