Some people like to link their online identities to their real identity, but others like to keep them separate. Read this: http://www.nytimes.com/2011/01/10/te

Some people like to link their online identities to their real identity, but others like to keep them separate. Read this: http://www.nytimes.com/2011/01/10/technology/10facebook.html?_r=1&pagewanted=all http://www.nytimes.com/2011/01/10/technology/10facebook.html... tl;dr: 'One trait those sites have in common is crucial to Japan’s fiercely private Internet users. The Japanese sites let members mask their identities, in distinct contrast to the real-name, oversharing hypothetical user on which Facebook’s business model is based. Japanese Web users, even popular bloggers, typically hide behind pseudonyms or nicknames.'