In cloud software at least, sales engineers/solutions architects work with the account manager to drive adoption of services. A lot about evaluating a customer

In cloud software at least, sales engineers/solutions architects work with the account manager to drive adoption of services. A lot about evaluating a customer's problem space or existing architecture, and proposing possible cloud-native architectures. Sales engineers also do educational sessions and service-specific "immersion days" for the platform, which usually tie into the customer account manager's sales and advocacy for the platform, and helps to build relationships with the customer's engineering team.