The author seems a bit too proud of Facebook. (Actually, it creeps me out whenever someone blogs passionately in defense of a product.) Maybe abstainers just do

The author seems a bit too proud of Facebook. (Actually, it creeps me out whenever someone blogs passionately in defense of a product.) Maybe abstainers just don't want to deal with it? I know several people like that. They don't think they're better than anyone, they're just content to let it pass them by.