You can. Especially from those already paying up for medium and don’t have the paywall. That’s the audience you use medium to reach. A good part of the potenti

You can. Especially from those already paying up for medium and don’t have the paywall. That’s the audience you use medium to reach. A good part of the potential audience does read the article and does not hate medium. Otherwise, their business would have crashed and burned long ago. This is market validation. This is the blind spot people are talking about. That’s why market validation with minimal effort pays off so much. Stop just assuming, start testing your assumptions.