Amazon's famous 1997 shareholder letter says "as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, an

Amazon's famous 1997 shareholder letter says "as we’ve long said, online bookselling, and online commerce in general, should prove to be a very large market, and it’s likely that a number of companies will see significant benefit." Now they've completely dominated that market, they are using the classic monopolist strategy of trying to convince regulators and the public that they are actually in a larger market: "Simply put, retail is one market".