It's been amazing how often people have been giving us bad advice about our business. They point out that the obvious customer for us is in category A or categ

It's been amazing how often people have been giving us bad advice about our business. They point out that the obvious customer for us is in category A or category B, but in our own thinking & experience it's become clearer and clearer that actually it's category C and when we check with people who operate in our sector, it makes perfect sense to them.