I don't think big tech is all that eager to actually solve this. Mitigate - yes, but not solve. What is their motivation to really fight this? They have capacit

I don't think big tech is all that eager to actually solve this. Mitigate - yes, but not solve. What is their motivation to really fight this? They have capacity to spare and insecurity is a wonderful driver of cloud service adoption. Also, they are in a much better position than smaller companies to deal with security-related regulation if something of that sort will pass congress. IoT is a huge contributor to the DDoS problem right now, but I don't see any big names campaigning against it. It's not really seen as a threat, but as an opportunity. Many problems in security are, in fact, opportunities for big tech to consolidate power, squash smaller competitors and charge more for basic services.