Can you fit your idea in one phrase? expedia but for dates, trade show type booth but in retail stores, recommendation engine for everything You should start w

Can you fit your idea in one phrase? expedia but for dates, trade show type booth but in retail stores, recommendation engine for everything You should start with that and then explain it on the next paragraph, which is 5 lines at the most. Start and/or end the email with why you are emailing them; ending should include action items, as people here have said