In my experience hiering amazing programmers always pays off. I would rather hire one truly great programmer, over 10 mediocre ones. I get that its hard to find

In my experience hiering amazing programmers always pays off. I would rather hire one truly great programmer, over 10 mediocre ones. I get that its hard to find great talent, what i dont get is why people dont aspire to be great, and why people discourage people from being great.