For me, it was more the tagline than the name. "Rental empire" brings up ideas of acquiring more and more land to rent to peasants. "Rentify" alone could be Ai

For me, it was more the tagline than the name. "Rental empire" brings up ideas of acquiring more and more land to rent to peasants. "Rentify" alone could be AirBNB, but it could also be Rent-a-Center. The right tagline would remove the ambiguity.