the business/administration concept of culture has nothing to do with doing good things to the world directly. it's all about productivity and bottom line. I ca

the business/administration concept of culture has nothing to do with doing good things to the world directly. it's all about productivity and bottom line. I can remember quite clearly my teacher in uni saying: "So do you think companies go for diversity because it's 'the right thing to do'? Hell no!, they do it because it's proven to increase productivity". In situations where there is low offer of particular skills in the job market compared to the demand, "culture" will serve as a means of propaganda/enticing for future candidates and also for retaining current employees and not losing them to competitors.