Wim Hof is everywhere right now! This paper tests his method, discussing his performance in a citation, and was conducted by a dutch team. outside online has

Wim Hof is everywhere right now! This paper tests his method, discussing his performance in a citation, and was conducted by a dutch team. outside online has a profile of him right now, for example: https://www.outsideonline.com/2417379/wim-hof-method https://www.outsideonline.com/2417379/wim-hof-method I wonder what the press is about. PNAS is the real deal, anyway, but Wim Hof makes me update my priors a bit in favor of "this might be woo, watch out!"