I just forwarded this to two friends who are outside the valley and valley-envy is f'ing up their great business. One in particular is spending about 40% of the

I just forwarded this to two friends who are outside the valley and valley-envy is f'ing up their great business. One in particular is spending about 40% of their resources on this exact identity crisis. If you didn't read all the way to the end, do it. There are some great tips on how to use products in a services biz to close sales or boost margin. Mark, as usual, you're the man.