I run a website that would appear to have a ~100k to 1 million visitors/yr if you looked it up on Alexa. That said, the difficulty to funnel someone into click

I run a website that would appear to have a ~100k to 1 million visitors/yr if you looked it up on Alexa. That said, the difficulty to funnel someone into clicking a link is insane and unpredictable. Influencers may have 1M followers, but the visitors are not there for the human. They are there for the eye candy, the comment section, or information. An advertisement is none of these. I can't imagine how difficult it would be to funnel someone who is barely interested in the content they are subscribed to, to buy something from an Ad. But hey Nike figures out a way to turn this into profit.