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Billboards at night should be forbidden. Period. I almost had an accident when a billboard that was dark suddenly displayed a very bright image on my side. My

Billboards at night should be forbidden. Period. I almost had an accident when a billboard that was dark suddenly displayed a very bright image on my side. My body reacted moving suddenly the steering wheel as a reflex action. At another one having some big image being moved actually made my eyes follow the movement instead of the road with cars on it. I had to make work in order to focus on the road and not the screen. It also makes your eyes to loose your vision in the dark.

black_puppydog 6y ago
> Regularly operating billboards make Humans see phantom objects causing them to swerve or stop (somehow-no-newspaper-ever.com)
noodlesUK 6y ago
I suggest a simpler solution. Billboards (particularly the LED array ones) should be forbidden, period. They are explicitly designed to capture attention away from drivers whilst they are doing a very dangerous activity. Why? Because they attract customers and make businesses money. This kind of thing needlessly has a human toll, and we could eliminate it with the stroke of a pen.
proactivesvcs 6y ago
The entire concept of roadside advertising should be seriously looked at. The roads are dangerous enough as it is - especially with attention gradually being degraded by cockpit distractions - without superfluous equipment which is specifically designed to attract attention.
- eyelidlessness 6y ago
  As an anti capitalist (who has taken a fair bit of flak on this board for it for obvious reasons), that sounds intriguing. As a road trip enthusiast, that sounds either: - terrifying: finding services in far flung places could be nearly impossible - likely to recreate both of the problems I’d want it to address in potentially more harmful ways: for road safety, it means discovering services would depend even more on electronic devices inside the vehicle and further from the safe driving field of vision; for profit opportunism preying on drivers’ eyes, it consolidates the market much further than it already is, and with even greater harmful incentive
  - proactivesvcs 6y ago
    Astute points; however distasteful advertising is to me, contextual and pragmatic advertising slips past that reaction and just seems "useful". But where would the line be drawn?

black_puppydog 6y ago

> Regularly operating billboards make Humans see phantom objects causing them to swerve or stop (somehow-no-newspaper-ever.com)

noodlesUK 6y ago

I suggest a simpler solution. Billboards (particularly the LED array ones) should be forbidden, period. They are explicitly designed to capture attention away from drivers whilst they are doing a very dangerous activity. Why? Because they attract customers and make businesses money. This kind of thing needlessly has a human toll, and we could eliminate it with the stroke of a pen.

proactivesvcs 6y ago

The entire concept of roadside advertising should be seriously looked at. The roads are dangerous enough as it is - especially with attention gradually being degraded by cockpit distractions - without superfluous equipment which is specifically designed to attract attention.

eyelidlessness 6y ago
As an anti capitalist (who has taken a fair bit of flak on this board for it for obvious reasons), that sounds intriguing. As a road trip enthusiast, that sounds either: - terrifying: finding services in far flung places could be nearly impossible - likely to recreate both of the problems I’d want it to address in potentially more harmful ways: for road safety, it means discovering services would depend even more on electronic devices inside the vehicle and further from the safe driving field of vision; for profit opportunism preying on drivers’ eyes, it consolidates the market much further than it already is, and with even greater harmful incentive
- proactivesvcs 6y ago
  Astute points; however distasteful advertising is to me, contextual and pragmatic advertising slips past that reaction and just seems "useful". But where would the line be drawn?