Only the really basic data (mostly related to emissions) and connector is standarised. Even the pinout of the connector (apart from the power supply and ground)

Only the really basic data (mostly related to emissions) and connector is standarised. Even the pinout of the connector (apart from the power supply and ground) differs quite a bit between manufacturers. The level of integration needed for actually driving the car is far from a standard. Not even that, most of the new cars have specific gateways which firewall the car electronics from the OBD port. TL;DR: Apart from really basic data and physical connector, everything else is (ever more increasing) walled garden. With new VWs and Fiats requiring online connection for even most basic operations - so even if you know the protocol, you have to unlock it online (See VW SFD and Fiat SGW)