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In Sweden, influencer deals have been deemed as exchange of services by the tax authorities. In the example above the influencer has taken payment for rendered
by brtkdotse 6y ago
In Sweden, influencer deals have been deemed as exchange of services by the tax authorities. In the example above the influencer has taken payment for rendered services in the form of goods. If there isn’t a corporate entity formed, that’s getting taxed as income.
- dmurray 6y agoI'd expect the same in any tax regime. If someone gives you something, that's income. Exemptions are usually small. Are you saying something specifically relevant to the deal above where the influencer doesn't receive any freebies until they've brought in some sales?
- oliwarner 6y agoMakes me wonder if a company could "give" the influencer something that looks benign with an extravagant retail price (£100k+) that costs very little to make, and tip off the tax authorities. Would love to see HMRC come down on these jobsworths.