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I've seen a company spend as much as $80K for an influencer to make videos of its products, even though some of these videos broke 1M views very little of that
by whywhywhywhy 6y ago
I've seen a company spend as much as $80K for an influencer to make videos of its products, even though some of these videos broke 1M views very little of that engagement made it back to the sales chart.
The big view counts are because the viewers like the individual, not really because they care what product they're talking about.
- binarymax 6y agoAlso important to remember that a “view” doesn’t mean someone watched the video at all. On a 5-10 min video they may have watched 30 seconds of it. A view is basically as worthy as a click - not much at all.
- wodenokoto 6y agoEverybody keeps saying that about advertisements yet advertisement is big business and has been since forever. When was the last time you or anybody you know turned on the tv or went to the cinema to view ads?