It's not the same token at all. Every product on a Bust Buy store (including products competing with other BB products) was already bought by Best Buy, BB assu

It's not the same token at all. Every product on a Bust Buy store (including products competing with other BB products) was already bought by Best Buy, BB assuming a lot of risks - if BB prevents the product from being sold to the customer, BB loses money. Every product not on a Best Buy store is very likely to be buyable somewhere else, Best Buy can't ban you from buying elsewhere. Apple doesn't buy the software displayed in the app store, nor does it allow any alternative stores. Apple has the only iOS store, and uses this to drive Apple marketshare in other areas of commerce.