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Outside of certain niche areas, there doesn't seem to be any real evidence of "influencers" having measurable impact on sales. The strongest areas where they c
by tallanvor 6y ago
Outside of certain niche areas, there doesn't seem to be any real evidence of "influencers" having measurable impact on sales.
The strongest areas where they can make a difference is in makeup, styling products, and some fashion brands, but you really have to look hard at the demographics in order to figure out if your products are going to fit in the market that the "influencer" is catering to.
- AndrewDucker 6y agoInfluencers seem to work well in their own niches. Gamers can influence other gamers to buy gaming tech. Computer people can influence people to buy computer services. But that's because they attract the right market. If you're watching a gaming video the chances are you're at least theoretically interested in gaming technology.
- slightwinder 6y agoNo, marketing is doing this for decades, it definetly works. The overall problem is more that most Influencers are laymen with no clue about proper marketing, and so are the people who fall to their ploy. Influencers can have significant impact on sales in every area, if they wield their fame rightful. The real problem is that most influencers are only fame for themself, their personality, the entertainment they offer, but hardly for their expertise in any specific area. So the crowd they gather is to diversified to be useful for a specific product, outside of generic stuff. But you see the effects more clearly when you look at tech, gaming or weeb-stuff, where people who are fame for their general expertise or specific expertise in some game, tech or weeb-area.