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As far as I understand, it is the other way around: The business does not ask influencers to make advertisements in return for free cake. No. The influencers
by BozeWolf 6y ago
As far as I understand, it is the other way around: The business does not ask influencers to make advertisements in return for free cake.
No.
The influencers ask for free cake in return to make an advertisement.
I have heard this before from a befriended (fairly new and "hip") restaurant owner in Amsterdam. Weekly requests come in from influencers for free diner (Approximately €150,- per person). But they wont come alone of course.
- thomasz 6y agoI seriously do not understand the moral indignation. It the business does not feel like the influencer will generate enough sales, it can simply refuse or ignore the request. Others might appreciate the chance to get in front of many eyeballs very cheaply.
- Hitton 6y agoI too don't understand why people don't like spam.
- scoutt 6y agoYou might not be interested in advertising in some kid's instagram, while at the same time you get 30 emails/day asking for free stuff. Often if you deny it or don't answer you also get a rant about how famous the influencer is and how you will repent for not going along. I have a friend that has a Piadina[1] restaurant. I have seen the emails first hand. They even have a big sign in the front door in the lines of "Influencers: no free meals". Edit: Yes, they also show off in person. [1] https://en.wikipedia.org/wiki/Piadina https://en.wikipedia.org/wiki/Piadina
- timwaagh 6y agothe business owner from the article talks about how she likes influencers as customers. That's what i based it on. Maybe im wrong. it doesnt really matter who asks who. As for why the 150 euro pp place in amsterdam gets targeted, it is extraordinarily expensive for the area (most places there are like 30 pp). The influencers likely want in on this exclusivity. maybe the margins are potentially wide enough to afford a few freebies, as well.