... I don't think it's absolute rubbish? "Aggregation" is centralisation, meaning centralising all information in the hands of a few - e.g. people who could on

... I don't think it's absolute rubbish? "Aggregation" is centralisation, meaning centralising all information in the hands of a few - e.g. people who could only get an education from a religious school with a religion as well, or you must take every bit of advice from the local wise men and their ivory towers, or from the government, like buying all products from Walmart. "Disaggregation" is de-centralisation, you can get information from many sources - e.g. theology from the Church, medicine from the doctors, happiness from the psychiatrists, education from the academy, like going to a baker for bread, a butcher for meat, a cheesemonger for cheese, instead of Walmart for everything, and get better quality bread, cuts of meat, cheese, from people who specialise in those things. We live in times where small specialists can broadcast their information, freely, to people far and wide - the internet, social media - makes "going to" a specialist just as convenient as going to a central source. So you might expect people to do that, and get their information from many specialist sources, political news and ideas from someone who specialises in politics, gardening advice from a gardening forum. And yet, the author claims, we seem to congregate around popular people instead and try to get all information on all sources from them, somewhat paradoxically. In the past, an expert in one field of Psychology might have been the only person available or accessible to teach many classes and the students would learn less well from the lack of expertise. Today, there are many more people, more specialists, and more options for remote education, they could have each lecture from a world expert on that topic, but we don't do that. Outside of academia, a normal person might choose to follow many social media accounts on many topics, to gain specialist information in each area they are interested in. In economic terms, decentralising control of content and publishing ought to remove bottlenecks from running everything through a few people, remove problems such as only being able to access education if you also take religion and life advice from the same source, and create extra benefits because each specialist can go deep into their specialty.