The book title is mostly referring to the idea of making the process of doing a startup as open as possible--you're getting a pretty good view into how these fo

The book title is mostly referring to the idea of making the process of doing a startup as open as possible--you're getting a pretty good view into how these founders think and deal with a lot of different problems. I'm not sure why, maybe it's because I know some of the founders personally, but these interviews are definitely more honest and cadid than most interviews I've read. I have probably only seen more swearing in a book while reading Catcher in the Rye.