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In Greece, for example, it is unthinkable for an ad to acknowledge the competition, Many countries have advertising standards that, if not outright prohibit ne
by frossie 15y ago
In Greece, for example, it is unthinkable for an ad to acknowledge the competition,
Many countries have advertising standards that, if not outright prohibit negative advertising, at least set the bar very high as to what can be said and what level of supporting evidence needs to be provided.
In the US, the protections of free speech convolved with the fact that corporations seem to enjoy the same "natural rights" as individuals, means that you can say pretty much anything in an ad.
- vacri 15y agoOne of the most surprising things in US advertising for me was the pharmaceutical ads. Here in Australia, there's the disclaimers at the end spoken as quickly as possible to provide some legal defense, but really everyone understands you're an idiot if you take prescription pharmaceuticals without examining the side-effects first. In the US... the ads go for twice as long... and the second half is all disclaimer that is folded into the main ad. It's surreal.