Except that the part where your company makes extra money and you get a fat bonus happens now, while the part where consumers eventually lose faith in your rati

Except that the part where your company makes extra money and you get a fat bonus happens now, while the part where consumers eventually lose faith in your ratings takes years. And you can spend 10% of the extra revenue on a bunch of ads talking about how honest and trustworthy your company is, making it take even longer.