"Good luck using a better ad platform with no users to target your ads to". That might be true for huge advertisers trying to reach mass-market audiences. For

"Good luck using a better ad platform with no users to target your ads to". That might be true for huge advertisers trying to reach mass-market audiences. For smaller businesses operating in niche markets, it is plausible that you can get better returns through other promotional channels that appeal directly to those markets, without needing all the nasty tracking or dubiously effective targeting that come with the likes of Facebook and Google. The idea that you "have to" advertise on the big, generic networks because that's "where all your potential customers are" is well out of date, at least in our experience.