Studies show that people will almost always take something offered free with a purchase, even if they don't need it. While I do think there's probably a middle

Studies show that people will almost always take something offered free with a purchase, even if they don't need it. While I do think there's probably a middle ground here, people do have the option to say "no" - they just don't buy it. I think the motivation behind that is both a financial one (Apple makes money on the bricks) but also a psychological one (people won't pay money for something they don't actually need, thereby reducing e-waste).