A startup that waited until they had a high-functioning product doing what it's actually supposed to do, and then launched their PR campaign? unlikely. If your

A startup that waited until they had a high-functioning product doing what it's actually supposed to do, and then launched their PR campaign? unlikely. If your scenario was accurate they would have registered a domain and put up a bunch of staged photos and doctored video footage, then initiated a media blitz about how they've solved the biggest challenges and are taking investment.