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Launch HN: Openland (YC W18) – Community platform with automation
Hi, it's Yury and Steve from Openland (https://openland.com https://openland.com). We make it easy for any person or business to build a chat community.
We believe that in the next five years there will be a massive shift from audiences (top-down content broadcasting) to communities (two-way communication between organizers and members and among members). For members, communities fulfill fundamental social needs: new friendships, safe space for self-expression, learning from peers. For organizers, communities help collect leads, sell, drive customer success, or earn direct revenue from members.
Today, building a great community is super hard. Getting people in one place, explaining and enforcing the rules, collecting member info, and interacting in a scalable personalized way takes a huge amount of time.
That's why we've built Openland. At its center, there's a new fully-functional messenger, comparable to FB Messenger or WhatsApp. On top of that, we added tools for onboarding, automated messaging, integrations (CRMs, etc.), analytics, and paid memberships. Community automation is what sets Openland apart from other messengers and community platforms.
Openland has actually started as a marketplace for urban land. While working on its messaging module, we realized that professional messaging in general is much underdeveloped and our talents are better suited for building a horizontal messenger than a vertical marketplace. We made a pivot shortly after YC graduation and spent the next two years quietly building a new messenger for communities.
Since our soft-launch this Summer, 250+ communities launched on Openland around educational programs, professional services, tech products, content creators, and nonprofits. There are also standalone communities built from scratch. The largest community has 14k+ members who've already sent 500k+ messages. Openland is free to use. Today, we take a small revenue cut from member-supported communities and will add premium plans for business-led communities later in the future.
If you want to start a community for your customers, students, fans, or followers, we'd be delighted to help. To coordinate, ping Yury at https://openland.com/yury https://openland.com/yury or email at yury@openland.com.
Openland is built on FoundationDB, Node.js, and React Native. For anyone interested in messaging tech, we share our engineering lessons at https://openland.com/tech https://openland.com/tech.
We’d love to hear your thoughts and questions. Do you run a community? Thinking about starting one? What tools have you tried so far? What worked and what didn't?
- raziel2p 6y agoA page comparing yourself to other similar apps (Slack, Discord) would be nice. The front page just gives me the impression that this is yet another fragmented chat app that people will be hesitant to download. Your "member guide" (https://www.notion.so/Openland-Member-Guide-a249051153614aef9c5b87ad8b2ef0ac https://www.notion.so/Openland-Member-Guide-a249051153614aef...) only contains bullet points and your "why another social network" (https://www.notion.so/Why-The-World-Needs-a-New-Social-Network-a1f8dcd410264613a2035d1ad53b83fc https://www.notion.so/Why-The-World-Needs-a-New-Social-Netwo...) is extremely vague.
- yurylifshits 6y agoOpenland advantages over Slack / Discord: - Member onboarding - Integrations (CRMs, Zoom, etc.) - Automated messaging - Hashtags for messages and profiles - Threaded comments (Discord don't have them) - Community analytics - Paid communities (one-time, subscription, donations) - More to come. We work directly with community organizers on new functionality they need the most. We'll be expanding our articles and guides soon. The community building playbook is the one I recommend to read now https://www.notion.so/openland/Openland-s-Playbook-for-Community-Builders-4ab523afd827403c802d21ca22dcb143 https://www.notion.so/openland/Openland-s-Playbook-for-Commu...
- danielheath 6y agoWait - are you claiming that integrations are an advantage Openland has over Slack? Care to elaborate on that?
- spyckie2 6y agoYeah... most of this is highly theoretical and hand-wavy. Needs a real marketing department to handle this narrative, not the CEO.
- spyckie2 6y agoI very much second this. Have no idea why to use Openland when there are so many more alternatives with an optimized vision for their usage. Openland vs Slack Openland vs Discord Openland vs Facebook Groups etc. The classic of course is hubspot -> https://www.hubspot.com/products/sales/salesforce-vs-hubspot https://www.hubspot.com/products/sales/salesforce-vs-hubspot