- Keep it really, really short. - Provide links, ... so they can easily learn more. - Provide some kind of contact that they know (ie. "X said I should talk t

- Keep it really, really short. - Provide links, ... so they can easily learn more. - Provide some kind of contact that they know (ie. "X said I should talk to you.") - Keep it really, really short. No buzzwords/marketese whatsoever. - Ask for something (what's the reason you're contacting them?)