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What is the price-point of what you sell? Do you sell a $20 product, a $200 product, a $2000 product? Google has gotten expensive, a bidding for adwords with
by dhimes 6y ago
What is the price-point of what you sell? Do you sell a $20 product, a $200 product, a $2000 product? Google has gotten expensive, a bidding for adwords with a $20 product has never seemed like a good idea to me.
- nolok 6y agoIt obviously fluctuates but to take the most recent one I updated, for a ~300 euro sale point (shipping excluded), physical product, in France, contested market (not a mass market product, many small vendors, no clear leader but also no brand attachment) my cpa runs at about 25 euros. I have never sold below 100$ product, I have for services but I was taking a loss for the first 6 months per customer to acquire a base. My best performing campaign in an entirely different market (education) is for a 4000$ product/1 year service combo, cpa is at 150$ but basically one out of every 10 leads is a sale (cyclical depending on time of year so this is a "make bank for three month" thing).
- dhimes 6y agoOK that makes sense. For the small stuff FB might still be a better bet.