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A lot more than 70 billion dollars has been spent on things that not only don't work, but are impossible, even in theory.
by throwaway2048 6y ago
A lot more than 70 billion dollars has been spent on things that not only don't work, but are impossible, even in theory.
- aerosmile 6y agoWhy a throwaway account? Let's hear some examples where millions of independent thinkers and analysts supported the things you talk about for over a decade.
- dalbasal 6y agoI get the notion, but $70bn doesn't get spent on that many things... Maybe weapons projects. Anyway... this is just not the case here. The advertisers that pour budgets into fb aren't suckers. They're highly roi-sensitive and data cognizant. All advertising fails much of the time, but when it doesn't it scales.
- Silhouette 6y agoThe advertisers that pour budgets into fb aren't suckers. They're highly roi-sensitive and data cognizant. How do you know? Facebook obviously carries ads from huge brands, but also has a very long tail of smaller businesses and other advertisers. While it's reasonable to assume that whoever is spending a few million here and there on behalf of some major retail enterprise is watching the numbers pretty closely, I see no reason to assume that a thousand small businesses who are spending a few thousand here and there are doing the same. It's also worth noting that several things Facebook has done in the past have prompted reports of Major Brand X pulling $Y million in ad spend, so apparently the people who do have the sophisticated ROI monitoring don't always like what they see.
- TimSchumann 6y agoI wonder if ‘Hyperloop the brand’ has crossed this milestone yet.
- baking 6y agoNowhere close, but you gave me a chuckle.